Starbucks' New CEO Vows to Create Inviting Cafes Customers Will Want to Linger In

Laxman Narasimhan has big plans for Starbucks

Starbucks has a new CEO. Laxman Narasimhan recently unveiled his vision for the company's future, and it includes making Starbucks cafes "inviting places to linger." This is a significant shift from the company's previous focus on speed and efficiency. Here are some specific changes Narasimhan plans to make:

* **More comfortable seating:** Narasimhan wants Starbucks cafes to be places where people feel comfortable spending time. He plans to add more comfortable chairs and sofas, as well as create more inviting spaces for people to work or relax. * **Improved lighting:** Narasimhan says the lighting in Starbucks cafes can be too harsh. He plans to dim the lights and add more natural light, making the cafes more relaxing and inviting. * **Quieter atmosphere:** Narasimhan wants to create a quieter atmosphere in Starbucks cafes. He plans to reduce the volume of music and install sound-absorbing panels. * **More food options:** Narasimhan says Starbucks needs to offer more food options, especially healthier options. He plans to add more fresh food to the menu, as well as more plant-based options. These changes are part of Narasimhan's broader plan to make Starbucks the "third place" between home and work. He wants Starbucks cafes to be places where people feel comfortable spending time, whether they're working, meeting with friends, or just relaxing.

Narasimhan's plans are ambitious, but they're also necessary. Starbucks has been facing increasing competition from both traditional coffee shops and fast-food chains. By making its cafes more inviting and comfortable, Starbucks can differentiate itself from the competition and attract new customers.